The book tour in support of my second novel, The Dark Descent, wrapped up yesterday with a signing event at the Dublin, Calif., Barnes & Noble store. Geographically, this store is centrally located and offered the best opportunity for friends and colleagues to stop by. Several did just that. So, thank you to the Cortez family, the Griffin-Bailey family, Wayne Deboe, Bill Soliday and Tony Khing for coming by, picking up a book or two and supporting my writing endeavors.
Since The Dark Descent’s release on April 23, I participated in two panel discussions and four signings. I sold dozens of books, handed out just as many bookmarks and postcards, and met even more folks. During the past two months, my first novel, The Dark Truth, was a finalist for the International Vampire Arts and Film Festival’s Golden Stake vampire literature award.
I’ve also had the opportunity to meet and hang out with some groovy authors – K.M. Riley, Mike Esola, Mark London Williams, and Samantha Heuwagen. It’s been great to get to know folks who share my passion for fiction writing. It’s also good to know that we are experiencing the same trial and tribulations as we begin our journeys, kick start existing careers or change directions along the way.
I have thoroughly enjoyed meeting all of the wonderful folks who have stopped by to chat, buy a book, take a postcard or just say “hi.” If you did take a postcard I hope you do decide to purchase and give The Dark Passage series a shot.
Different things work for different people when it comes to indie or small house book marketing. Some writers buy ads on social media platforms or Amazon, some send press releases to various publications, some make appearances on radio, television and podcasts. Some do readings. Some do all of these things and more. I have explored numerous avenues trying to get my books to readers. I have found that I enjoy book signings at Barnes & Noble stores as part of my marketing campaign.
I’m still finding way through these sometimes murky waters and those of you who have decided to take a chance on me and my novels because of a conversation we had at a bookstore – I thank you. And I’d like to thank everyone who has bought and read the books so far, my friends and colleagues who have come out to support, and those folks who stopped by just to see what it was all about.
You never know, I just may take the next book tour out of Northern California.
I know the headline seems redundant, but sincerely, Barnes and Noble Modesto was fantastic last weekend. My second event there went better than the first. Thank you to Josh Mckay who set it up and continues to support me.
I think Barnes and Noble Modesto needs to put me on the payroll. Apparently I have become the Barnes and Noble greeter. My book signing table was located near the entrance to the store and more than one person appeared to think I was a store employee stationed there to welcome them to the store despite the sign and stack of books that surrounded me.
One particular gentleman and I had a funny exchange. I said to him, “Hi, how are you sir?” He responded, “I’m looking for The Awakening.” I said, “I don’t work here.” Had I been on my game, I would have asked, “Which one?”
“You’re useless,” was his retort. Other shoppers nearby overheard and enjoyed a hearty laugh. As he asked customer service about the book he wanted, I called out to him, “I’m just sitting here breathing your air.” He responded with, “I guess you are.”
A young lady waked by. I gave a similar greeting and she responded pleasantly. She proceeded to the nearby new released rack. A woman walked in right behind her. I asked, “Do you like vampire stories?” She replied, “My daughter does,” and gestured to the woman who had just walked by me. We had a good laugh and she purchased a copy of The Dark Truth for her daughter.
I look forward to my next event at the Modesto Barnes and Noble. Thank you to Veronica, Eddie and German, and all of the new people I met and especially those who purchased The Dark Truth and/or The Dark Descent.
This past Saturday, the Arden Fair Barnes & Noble hosted a book signing for yours truly, it was my second such event at that store. I have enjoyed my two best book signing sale days at this location. The staff is courteous and helpful, and the customers are wonderful.
Many people stopped by to chat, and even if they didn’t purchase, many walked away with a postcard or a bookmark. Both The Dark Truth and The Dark Descent were available and I was stunned by how many folks purchased both books.
The event coincided with World Dracula Day – the anniversary of the first publication of one of my greatest influences, Dracula by Bram Stoker, May 26, 1897. I didn’t plan it that way but it’s heady stuff to be signing copies of your vampire novels on the anniversary of the publication of this seminal work.
Thank you, Arden Fair Barnes & Noble. I hope to do another event with you.
More events are planned. I still have three on the calendar. I will be at the Modesto, Calif., Barnes & Noble for the second time this Saturday starting at noon.
Then, on Sunday, June 10 at 3 p.m., I will be part of a panel discussion with fellow authors Samantha Heuwagen, K.M. Riley and Mark London Williams at the San Francisco Comic Con at the Oakland Convention Center in downtown Oakland, Calif.
The last event currently on the calendar is a book signing event at the Dublin, Calif., Barnes & Noble along the I-580 corridor at Hacienda Crossings.
Please come out to one of my events, I’d love to see you. Pick up a signed copy of one of my books and chat vampires, Gothic horror, literature, or just stop and say “hi.”