Some months ago, a co-worker who hails from Hayward, Calif., recommended that I try to land a signing at an independent bookstore in her neighborhood. I contacted Renee, the proprietor of Books on B. After some back-and-forth correspondence, Renee and I came to an agreement for Saturday, July 28.
B Street in Hayward is a thriving hub of activity with restaurants, boutiques, and micro breweries. Books on B is in the middle of it all. The moment you walk into the shop, the smell of books fills your nostrils. It is intoxicating if you are a bookstore nerd like I am. A varied, eclectic selection lines the shelves and Renee and her effervescence twirl around the store like a whirling dervish helping customers and playing hostess.
There was a great turnout for the event. It was a nice mix of my friends from both work and my neighborhood, store regulars and curious shoppers. I signed books, chatted about my novels and read excerpts from them. Renee provided a snack tray and beverages.
If you live in the San Francisco Bay Area and find yourself at the end of I-580 or along the I-880 corridor and you love books, be sure to stop in to Books on B. It’s a quaint, cozy shop and you’ll definitely find something great to read. There’s plenty of parking in public lots behind the little plaza as well.
Thank you to everyone who came out and indulged me, and thank you to Renee for hosting me at her fantastic store. I look forward to the next event at Books on B.
I have two events coming up. The first is tentatively scheduled for Thursday, Sept. 20, at Books Inc., in Alameda, Calif., time TBA, and the second is The Avid Reader in Davis, Calif., on Friday, Sept. 28 at 7:30 p.m. If you live in Northern California, come on out, I’d love to see you.
The book tour in support of my second novel, The Dark Descent, wrapped up yesterday with a signing event at the Dublin, Calif., Barnes & Noble store. Geographically, this store is centrally located and offered the best opportunity for friends and colleagues to stop by. Several did just that. So, thank you to the Cortez family, the Griffin-Bailey family, Wayne Deboe, Bill Soliday and Tony Khing for coming by, picking up a book or two and supporting my writing endeavors.
Since The Dark Descent’s release on April 23, I participated in two panel discussions and four signings. I sold dozens of books, handed out just as many bookmarks and postcards, and met even more folks. During the past two months, my first novel, The Dark Truth, was a finalist for the International Vampire Arts and Film Festival’s Golden Stake vampire literature award.
I’ve also had the opportunity to meet and hang out with some groovy authors – K.M. Riley, Mike Esola, Mark London Williams, and Samantha Heuwagen. It’s been great to get to know folks who share my passion for fiction writing. It’s also good to know that we are experiencing the same trial and tribulations as we begin our journeys, kick start existing careers or change directions along the way.
I have thoroughly enjoyed meeting all of the wonderful folks who have stopped by to chat, buy a book, take a postcard or just say “hi.” If you did take a postcard I hope you do decide to purchase and give The Dark Passage series a shot.
Different things work for different people when it comes to indie or small house book marketing. Some writers buy ads on social media platforms or Amazon, some send press releases to various publications, some make appearances on radio, television and podcasts. Some do readings. Some do all of these things and more. I have explored numerous avenues trying to get my books to readers. I have found that I enjoy book signings at Barnes & Noble stores as part of my marketing campaign.
I’m still finding way through these sometimes murky waters and those of you who have decided to take a chance on me and my novels because of a conversation we had at a bookstore – I thank you. And I’d like to thank everyone who has bought and read the books so far, my friends and colleagues who have come out to support, and those folks who stopped by just to see what it was all about.
You never know, I just may take the next book tour out of Northern California.